Accountants, CPAs, QuickBooks ProAdvisors, and Bookkeepers

Want an Effortless Way
to Boost Client Retention,
Increase Your Revenue Per Client,
and Attract New Clients?

From: Sandi Smith Leyva, CPA, QuickBooks Certified ProAdvisor
and Howard Flint, Founder of Ghost Partner, Inc. and publisher of The QuickBooks Client Newsletter

Dear fellow Accountant:

Have you always wanted to send a client newsletter or write blog articles, but:

Haven't found the time?

Don't like to write or aren't comfortable with your writing enough to send it out to clients?

Have started and stopped a blog and just can't stick with it?

Don't want to tackle the technological learning curve?

Don't have the staff or systems in place?

If you said yes to any of the above questions, you're in luck. We have created a fast and easy way for you to benefit from your very own private-labeled client newsletter and blog articles without all the headaches of writing them yourself.

Create client buzz

You may be wondering what the benefits of having a newsletter are. Here are just a few benefits:

You'll be "top of mind" all year long sending valuable pearls of business wisdom. Your clients will think of you first when they need accounting services, even though it's September and you haven't physically talked with them since March.

Leveraging your precious time is the key to life and entrepreneurial sanity. Think of how long it would take to call or email each client one at a time versus sending out a newsletter to hundreds or thousands in one or two clicks.

Only about 3% of your web visitors are ready to call you to find out more about your services. Over 60% aren't ready to do business today, but they like what they see and want to stay in touch. Half of the 60% (30%) eventually buy from you when they're ready. You will lose these sales if you don't have a zero-cost, low-risk way for them to stay in touch with you and "warm up." A newsletter provides the perfect place for that to happen.

The trust factor is lower than it ever has been. It's dropped almost 20 points in the last 5-10 years. You need a way for prospects to build their trust on their own time and for clients to retain their trust in you over time. A newsletter allows this to happen beautifully.

How much time do you spend on sales calls and with prospects each week? A newsletter lets you reach out every two weeks to hundreds, maybe thousands in one click with an extremely low investment of time. Leveraged marketing is the best kind of low-cost, low-time marketing. It's on par with referrals.

You'll find that your list becomes an asset as valuable as any other on your balance sheet. When you're ready to announce a new service or a special offer, your response will be instantaneous, and you will make more revenue when you regularly send out high-content emails.

The content is great search engine juice, specially if you post these articles to your blog, so that your site will rank higher, more people will find you, and you can spend less time and money on marketing.

Finally, the business newsletter you've been asking for

We're so excited to introduce our new newsletter BizBoost, News & Tips to Grow Your Biz. You get 26 issues per year, each carefully designed to improve client retention, increase revenue per client, and make you look like a rock star. It is YOUR newsletter, as if you wrote and published it within your own company.

The best part is that our articles are designed so that when your client reads them, they'll be calling you to find out more ways to work with you.

Here is what you will get:

26 articles written by Sandi, that you can use without her byline so that you take the credit!

26 newsletters (each with one of Sandi's articles) formatted by Howard, that you can use with your logo, as if you published them yourself.

26 blog posts (each with one of Sandi's articles) delivered by Howard via Word, that you can drop into your blog yourself.

NEW for 2012: Complimentary social media posts You can tweet, blog, post, or status your heart out.

Zero hours of your time spent writing. That means no writer's block agony, no time spent worrying whether it's good enough, and no time wasted writing and feeling guilty when you know you could be billing.

Delivery to you via your choice of two formats: Word/PDF or Constant Contact, dropped right into your account. Don't worry if you don't have a Constant Contact account; Howard is an All Star Award Winning affiliate and will show you the steps to get set up. Here are some samples: Sample 1 and 2 in Word. And here they are in PDF: Sample 1 and 2 in PDF. Here's a slideshow of how it works (keep clicking to forward the slides):

BizBoost newsletter - HOW it works

Zero hours of your time spent on nasty technology learning curves. That means no time spent with vendors trying to figure out which list management package to use, how to get it set up, or abandoning after a few months because you didn't have time anyway.

A chance to upgrade to a premium format and get 26 custom, done-for-you newsletters with a banner that matches your web site design. Here is a sample premium newsletter and what the client's website looks like. .

See samples

Here are some samples: Sample 1 and 2 in Word.

And here they are in PDF: Sample 1 and 2 in PDF.

What you need

Here is what you will need to do or have IN ADDITION to what we are providing:

A Constant Contact account. ($15/month for under 500 subscribers, get your first 60 days free if you're new)

For the basic, you will need to drop in your logo for each newsletter (we'll show you how!) and send the newsletter out each time, once you have approved it (which is a 1 click process). For the premium, all you'll do is send each newsletter with a 1-click process.

You must furnish your own blog if you want to post the articles on your blog.

You must setup your own social media accounts if you want to use the social media posts.

OPTIONAL: for best results, you will need to have your webmaster post the "Join My Newsletter" box (opt-in code) on your website.

That's it. You're done. Instant client newsletter and/or blog content.

News your clients will not be able to resist

We have two goals for every issue:

Maximize your newsletter open rate
Maximize the amount of comments you get from your clients

To do that, we plan to deliver money-making tips, root out unusual tales, and have a bit of fun with the normally dry topics of accounting and business. Here are just a few of the titles we've published in 2011-2012:

The Secret Sauce to Saving Time
Seven Ways to Avoid Price Resistance
An Appetite for Double-Dipping (and I Don't Mean Ice Cream)
Finding the Good in Your Quirky Accountant
Is Your Business Out of Balance?
And 21 more juicy titles your clients will look forward to every two weeks.

You can see this is not your father's accounting newsletter. It's fresh. It's designed to cut through the noise level. It's edgy, yet still conservative and tasteful. It's designed to get you noticed and get you business.

Sandi loves to sweeten the pot

For the first 20 clients (and for everyone in Sandi's Accountant'$ Accelerator program), you'll get:

A FREE Report written by Sandi that you can give as an initial incentive to encourage subscribers sign up for your newsletter
Videos showing you how to get the most out of Constant Contact setup
A Report from Sandi on 25 low-cost ways to build and monetize your newsletter list.

Get your very own newsletter, now.

Sandi's a CPA and Certified QuickBooks ProAdvisor who has been delivering marketing advice for accountants since 2001 via Intuit's ProConnection newsletter (and before that, for the AICPA).

Howard's a long time publisher in the accounting industry and currently publishes two other newsletters including The QuickBooks Client Newsletter along with a special deal he has with members of the National Accountants Network.

Just in case you've never heard of us, we want to help you eliminate your risk of doing business with us by providing our 100% satisfaction guarantee.

No-Risk Guarantee

All of our products are backed by our 100% satisfaction guarantee.

If, for any reason, you are not completely satisfied with the newsletter, you can cancel any time. No questions asked. Nothing to return.

Ready to boost client retention and increase revenue per client?

Here's what you get:

26 newsletters (if you bought the articles from Sandi individually, they would cost $13,000)

Dropped into Constant Contact or Word (if you hired someone to do this for you, it would cost $1,000 conservatively)

NEW for 2012: Social Media posts with each article (if you hired someone to do this for you, it would cost $1,000 conservatively)